even if you don't know it

1 / Brand + Creative Direction


HUKEE develops brand philosophy, voice, and positioning for outdoor and lifestyle companies from the ground up. This is the foundational layer, everything else HUKEE builds sits on top of a clearly defined creative identity.


Brand voice, positioning & story development — defining how a brand sounds, what it stands for, and why it matters

Logo and Identity — Creating unique visual symbols and language that gives a brand instant and durable recognition

Market landscape & competitor analysis — mapping where a brand sits relative to competitors to sharpen distinction and create a unique value proposal

Creative direction for campaigns & launches — guiding the visual and narrative identity across a product or seasonal rollout

AND THEY KIND OF CAN BE

2 / Content Creation + Social Media

HUKEE produces and manages ongoing content, including social media, campaigns, and marketing collateral, so brands stay consistently visible as we work with or without an in-house team


Social media creation  — make and/or manage existing photo, video, and copy assets built specifically for social media platforms

Social media account management — scheduling, posting cadence, and community response handled ongoing

Marketing collateral & campaign assets — email creative, product launch materials, and sales support content

THAT HELp customers find you

3 / Visibility + PLACEMENT


HUKEE guides a brand's full visibility funnel, from first discovery to repeat customers. This includes coordinating paid advertising through trusted specialists, structuring a Shopify store for AI-search visibility, and building retention through engaging email campaigns.

Paid advertising strategy & campaign coordination — scoping ad campaigns and managing execution through a trusted contractor network (advertising stage)

Agentic & GEO Shopify optimization — structuring a Shopify store's schema, FAQ content, and entity data so AI engines like ChatGPT, Perplexity, and Google AI Overviews surface it accurately (discovery/consideration stage)

Klaviyo email flows & retention campaigns — automated sequences and recurring sends that turn one-time buyers into repeat customers (retention stage)

because it's useful to be profitable

4 / SHOPIFY DEVELOPMENT


As a registered Shopify Partner, HUKEE designs, builds, and maintains Shopify stores as the technical backbones that support branding and visibility alongside an easy user experience. This is the infrastructure layer, built to engage the funnel above and convert sales.

Shopify store design & build — new store builds from concept through launch

Ongoing Shopify store management — updates, maintenance, and technical upkeep

AI-search readiness audit for existing stores — standalone scoped engagement for stores that already exist and just need the structural GEO work

About the Team 
Jordan and Rivers. The yin and the yang. The stubborn and the more stubborn. Willing to gnaw every last bone in the name of quality solutions. Graduates of the University of Washington and Utah State University Schools of Art, dedicated pursuers of both clean, clear, informative design and that eye-catching, totally impractical but oh-so-apropos viral vibe, depending on the mission.

About the Name 
Norwegian in origin, Hukee is one of the rare names made longer on Ellis Island. The original spelling was Huke, deemed to difficult to pronounce by 1890’s immigration standards, and so the second “e” was added. (Hukee rhymes with cookie)

About the Studio 
Conveniently located (for us, anyway) in the mountains outside of Salt Lake City where smooth roads, epic gravel and world-class singletrack abound. Unlike many design agencies working in the outdoor segment, we spend significant time getting dirty riding, tubing, dog wrestling, tinkering with gear and smacktalking so when you ask us what your customers think of your brand or products, we can tell you.

About our Clients 
Our location has proven irrelevant to our clients, who hail from all over the globe. We work with companies in Taipei, Bergamo, Little Rock, and Seattle on a daily basis. Browse our portfolio to see the wide range of clients who wanted to stand out and get the bag.

What We Do
Our studio offers a wide range of graphic design services (logo/identity, print, web and product design), Social Media and Content Creation, Photography and Copywriting. We are also Shopify Partners and design wonderfully efficient, effective and profitable Shopify sites. Not every solution is digital so we also make stuff;  Like physical objects WITH OUR REAL HANDS in our Studio Atelier (okay, it's a garage). Don't try this at home – Professionals at Work.

What is the Process 
Ideally, we establish relationships with each client and develop unified creative directions for every company we work with. We also believe that every relationship has to start somewhere and that first dates are a good idea – we are happy to bid on small projects. Just send us an email. 

What is the Cost 
Logically, this is the first question every new client asks. Our answer varies. Design is a problem-solving process and some problems are more complicated than others. In order to give you a bid, we will need answers to questions like these:

1. What is your project?
2. What is your deadline?
3. Who are the stakeholders?
4. What is your budget?

New clients with no design buying experience may unsure of what is an appropriate budget for their project. You don’t have to pin it down exactly, but ask yourself how important is your success? Great design is possible at every pricepoint, but just as it would be silly for a tiny start-up to spend millions on a website, a small budget may not produce a robust solution for bigger companies with big audiences. Also, some jobs ARE too small or too big, and we're happy to let you know.

Finally there is the concern that a design team will gladly eat up whatever budget is given, with no regard for potential savings. To answer this, we refer to our clients. Our goal is to develop long term relationships with people who trust us to do what is in their best interests – and a big part of that is being conscious of reasonable expenditures and potential return on their design investments.